More carmakers are now offering models based on a global platform to reduce costs while at same time paying attention to the local needs. PT Ford Motor Indonesia (FMI) currently invites The Jakarta Post�s Novan Iman Santosa and number of other Indonesian journalists to Bangkok to attend the launch of Ford Ranger pickup truck as well as the Bangkok International Motor Show 2011.
American carmaker Ford Motor Company, the only one that escaped the 2008 financial crisis, launched its next generation global compact pickup truck, the All-New Ford Ranger in Bangkok on March 23 in a launching event inviting journalists from Indonesia, Malaysia, the Philippines, Singapore and Vietnam in addition to host Thailand.
The new Ranger will be made at the Auto Alliance Thailand (AAT) facility in Rayong, Thailand with an investment of some US$50 million, Ford ASEAN president Peter Fleet told reporters at the launch event.