Suzuki sales weakened in recent years make the management needs to make new breakthroughs. Suzuki was secretly preparing a new product to compete with the current best-selling products, namely Avanza-Xenia.
Yoshiji Terada, President Director of PT Indomobil Suzuki Motor (SIM), said there were plans to launch multi-purpose vehicle (MPV) new. "The price we wanted under the USD 150 million per unit. It could compete with existing," he said in Jakarta last weekend.
Reportedly the model will use the platform from the Suzuki Concept R3 which was first exhibited in India, earlier this year. When asked about this, Terada did not give a definite answer and just nodded.
The plan, this prototype will go to Indonesia for the first time and exhibited at the International Indonesia Motor Show 2010, the end of July.
100 million U.S. dollars
For the realization of this product, go Terada, investment is needed at least 100 million U.S. dollars. Currently planning is still done in Japan and there has been no final decision.
If the project is finished scrolling, SIM plans to expand the capacity of its factory in Tambun, Bekasi, are currently only 100,000 units per year will be doubled, 200,000 units per year.
"The funding of 100 million U.S. dollars was only for the preparation of products, not including additional production capacity. If that's for sure, the investment will grow again," says Terada.
This year, Suzuki will be able to penetrate the target sales of 70,000 units. While the 2011 figure is expected to touch the maximum production capacity of 100,000 units.
"There are two options. If additional production capacity to be done, first had to build new factories or assembly facility moved motorcycles. All of it is still possible and not break. Depending principals instruction later," adds Terada.