Toyota Motor Corp. Lexus introduced the least expensive at this time in Japan in an attempt the world's Largest automotive company to repeat the success in the United States. Although a subsidiary of Toyota, Lexus was launched in the United States in 1989 and since then dominate even a best-selling luxury car brand, beating the Germany brands like Mercedes or BMW. In Japan, Toyota master of the domestic market with a market share of 40%. But it must work hard Pls the Lexus in Japan market starting in the mid decades of the 2000s.
Lexus launched its latest strategy is CT200h with the most affordable price, ie from 3:55 million yen ($ 43,000). The price was more attractive Than That Offered by hybrid HS250H started 3.95 million yen and the IS250 sedan (3.98 million yen). Toyota Hopes to sell the Lexus CT200h unti 1500 per month.
"This is positive for the Lexus to increase of sales by offering more hybrid models," said Satoru Takada, Inc. Tiw. analyst., based in Tokyo. "After the success of the Prius, a hybrid of public trust."
The third generation Prius Became the best-selling car in Japan since its launch in May 2009. Over the past 19 months continuously Until December 2010. CT200h is a hybrid hatchback That was Designed for the European market. This model uses technology That Is Also Used Prius.
Lexus CT200h Also marketed in China, Europe and the United States. Also Lexus is planning to sell it in Indonesia. Outside Japan, Toyota intends to sell 5300 units per month CT200h, as Revealed Masamoto Maekawa, a senior managing director of Lexus.
Lexus sales in Japan During 2010 grew 18% to 33,365 units. While in USA Lexus sales surpass BMW and Mercedes-Benz while ensuring its position as The Biggest-selling luxury car brand 11 times in a row. Total sales in the USA During 2010 reached 229,329 units.