The ASA have ruled in favour of smart, the iconic automotive brand, by supporting the brand�s London to Edinburgh television advertisement.
The ad shows a time-lapse sequence of the two-seater car driving from London to Edinburgh. The voiceover states that, �on one tiny 33 litre tank, a smart car can do 433 miles�.
The ASA has investigated and rejected claims that the ad is misleading.
In their adjudication the ASA stated: �We considered that the VCA* figures in conjunction with Mercedes� evidence was sufficient to support the claim that a smart car could do 433 miles on one tank of petrol. We concluded that the ad was not misleading.�
Source:newspress
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