Business World Online: Bangkok matters


�.arguably, motor shows are legion when it comes to compact pickup trucks but none of these shows, with or without red vs. yellow shirt rallies, can ever overshadow Bangkok�s.

In Thailand the four-door crew cab pickup truck is as common as a four-door compact sedan, taking 43% of national motor vehicle registrations. This is why the Gulf states, Latin America, ASEAN and India all look to Thailand for the latest in LCV trends. Why a truck? Besides the tax incentives, Thailand�s biannual monsoon season means a vehicle has to have the ability to wade through flash floods�.

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